If you have read the first 4 articles in this series, you now have written your affiliate marketing website, have lots of links to your associate partners and you are well advanced with your search engine optimisation programme, having identified the keywords, logged the website with 100′s of web business directories, you are advertising it with social media, producing articles to spread links and keywords back to your website which should be slowly climbing the results tables and you may have pay per click (PPC) ads in place pulling potential customers to your shop.

The last of this run of articles is to show you how to supervise how your search engine optimisation operations are doing, and where your affiliate marketing website is as far as moving it into the notice of your customers. These tools are all free, simple to use and should be checked at least once each week.

Firstly, have spreadsheets set up. One ought to be a job sheet which will have a list of processes to carry out when writing pieces, a note of the keywords used and all the jobs involved in writing such as: produce article text, write title, read and amend article, make certain links work, spin title, spin article text and then make a note of the different submission theme headers used if necessary. This helps make sure that your search engine optimisation is moving forward and placing links in the correct place. Also have a spreadsheet with a list of your keywords, and a note alongside saying on which date they were used in an item, which will help you keep your output balanced. To kick off with, select the two most important keywords, create and publish ten items with those in as soon as are able.

Download and install the Alexa toolbar. This is a fantastic tool which, when it has indexed your site, will show the ranking number of your affiliate marketing website (and you can check your competition’s rankings too!) and it is worthwhile keeping a record on your spreadsheet to monitor how your site is moving up (or not!). I note mine every Monday, Wednesday and Friday.

Using your Google userid, you now have access to some fantastic Google tools. The 1st of these, Webmaster, shows you how your site is interpreted by Google. It gives you the number of links it has read to your website, what searches it has shown in the results and how many times it has been displayed, and how many times searchers have clicked it. This is very handy when it comes to calculating where you have to concentrate your SEO schedule to make sure of a good all round optimisation for your affiliate marketing site.

Google Analytics will ask you to include a line of code in the header of the HTML of your website pages, and then it will track how many visitors you have had, how they came to your affiliate marketing website (via search engine, direct or through a link from someplace else), how long they stayed and how many pages they read. It even tells you where they were in the world. This is strong intelligence and you have to make a point of studying how to view it as you may want to amend your SEO accordingly.

Another good practice is to register yourself a blog on something like Blogspot or WordPress. Upload a copy of the unspun text of each article you write in here, create the links to your affiliate marketing website, and it creates an RSS (Really Simple Syndication) and you can then use a website called “Ping-o-matic” to spread to RSS feeds, and you can put the Social RSS app on your Facebook page which will post a copy in your profile page. WordPress will also publish each posting on your Facebook and Twitter accounts as well. These are simple pain free ways to do really find search engine optimisation for your affiliate marketing shop.

Extra tools you can use now and again are press release services, frequently free, which will distribute a statement including links to disparate places which may not make much of an impact to the SEO, but the further you can send the message, the better chance you have that your affiliate marketing site is going to be profitable.

20110215

For more about hardware support for your business,, visit Osiris Web Services