Welcome to the 3rd of this little sequence describing how to utilise SEO to have your affiliate marketing website work to generate you profits.

To this point we have looked at how to put your site’s keywords into the pages of your site, having the website included in business directories which live all over the internet, and how to utilise social networking to make plenty of links back to your affiliate marketing site. What we want to do now, so as to help the search engines take proper regard of the site, is to plant links and keyword references to it in hundreds of locations.

The most effort intensive and time consuming method of the SEO discipline is article output, and then getting that article inserted on blogs, in article banks and similar places all across the internet where they will be discovered by the search engines spiders, and the links and keywords logged which will bolster your shop’s ‘score’ for significance. This is divisive because in some places it is considered as conning the system and I totally do not concur with this, AS LONG AS the article is original material, the subject matter is appropriate and there are no hidden meanings.

The piece can be about anything, it can relate personal experience, a take on a subject relevant to what your shop is about, an informational piece, a review of a product or whatever else. I personally try to average 550 words, insert 2 links to my site bolted to my keywords, of which I want to include both but at least one in each paragraph if I can. It’s a rule of search engine optimisation that you don’t fill your item full of keywords, but apply them sparingly, and one link on each keyword in the complete piece is a basic guideline.

What should it look like? Well, this piece is me doing SEO for my company site but not for my affiliate marketing website, and if you go over it again you’ll note my instructions above are followed in it and if you click the link in the 2nd paragraph you can find on the News area a copy of things that do enhance my fishing shop site.

When it is done, the next task to do the SEO is to alter the appearance so that when it gets sent to in many different spots, each one gets a unique version. To do that you ‘spin’ the article. Go through every line and find words that have synonyms. I’ll use the 1st line of this paragraph as an example:

“[spin]As soon as|Once|When[/spin] [spin]it is|it’s[/spin] [spin]complete|done|finished[/spin], the [spin]next|subsequent|following[/spin] [spin]job|task|chore|thing[/spin] to do the [spin]SEO|search engione optimisation[/spin] is to [spin]alter|amend|change|rearrange[/spin] the [spin]appearance|look|format|words[/spin] so that when”

That line now has 8 alternative sets of words which can be reproduced in any of 4608 ways any and all of which will continue to make sense. What happens is that the publishing programs will pick one word from between each set of tags and print that. Aim to average 3 substitutes each, but do not force it, if there are only two, keep it at that. And the little “|” sign comes from “shift+\” by the Z key. The search engines do not like finding thousands of mirrored pieces and the keepers of the publishing destinations also only want unique versions, and so SEO needs this format.

For publishing, I myself utilise a website called Unique Article Wizard but it costs to use this. You may rather try and find a free service or, for a reasonable fee I’ll do it for you (email enquiries@osiriswebservices.co.uk) but very soon you will build up a big supply of back-links to your shop. But, it will take time, sometimes a long while time, before it starts to make a difference and promote your affiliate marketing up the search engine table.

The next item in this set will look at how you can utilise another search engine optimisation method to get your affiliate marketing site to the top of the search engines faster, but it costs money, though this can be controlled.

20110211

To find an affordable SEO company visit Osiris Web Services